Our team is dedicated to our community and the families we serve.
Founder / Executive Director
RJ Sampson is the Executive Director and founder of VR Kids. RJ has over twenty years of experience in business management, optimizing processes and operations, marketing, and technology.
Originally from Westfield, Massachusetts, RJ began programming computers and developing a love for technology at the age of ten. In 2002 he started a company which specialized in helping startup companies by creating custom marketing and technology platforms that drive revenue. Settling for nothing less than success, the company has worked with over 60 companies ranging from startups and nonprofits to Fortune 500 companies.
In 2008, he relocated to Las Vegas, to work for Allegiant Travel Company while raising his four boys. “I love spending time with my four boys especially when we play video games together.” Through this love a new marriage between his passions was born; children and technology. “My four boys love technology like I do. As a kid I was excited about virtual reality and how it could change the world.”
Over time RJ would follow the developments of VR and the Oculus platform. Checking Reddit, a popular tech website, a certain post touched him personally. The video post was of a father who was thanking the creators of Oculus and the developers of a VR game demo. The gentleman in the post expressed that his son has cerebral palsy and that he bought the Oculus Rift for him as a way of bringing the world to him on his terms. Watching the video as it played further, it was at that moment when RJ knew what he needed to do.
He compiled his ideas, drew up plans, and with the help of some talented colleagues, they laid out the blueprint. VR Kids was born, a culmination of life’s experiences combined with his greatest passions.
Director of Operations
Elizabeth is the Director of Operations for VR Kids, where she oversees a number of internal functions for the organization. She was drawn to the VR Kids project because of the opportunity it presents- working with children and helping the community. A multilingual Las Vegas native, her parents emigrated from Nicaragua to Las Vegas in 1985.
Growing up, Elizabeth developed a passion for helping children and volunteered countless hours that have contributed to the betterment of the Las Vegas valley. This led to her graduating from the University of Nevada, Las Vegas with her Bachelor’s degree in psychology. Her goal was to become a research psychologist working with kids, but she quickly discovered the profession didn’t offer the type of interaction with children that she was expecting.
After graduation, Elizabeth took a job with locally-owned Allegiant Air. Working as a business analyst, it is here where she would meet RJ Sampson, founder and creator of VR Kids. After a conversation discussing goals and dreams, RJ quickly figured out that Elizabeth would be great in helping to make VR Kids a reality. Understanding her love for children, RJ presented Elizabeth with an opportunity that she couldn’t refuse. “I love kids, and I want to be a part of anything that helps them. Children are so innocent and full of love, and I want to be surrounded by that.”
Clinical Research Director
Leon joined VR Kids initially to volunteer with children and blend his interests in medicine and technology. While volunteering with VR Kids he immediately saw the therapeutic benefits of virtual reality for children.
He holds a Master’s in Health Sciences and is currently a medical student at Touro University Nevada. After seeing the positive effects of children using VR, he was inspired to quantify virtual reality’s therapeutic benefits. He believes the benefits of virtual reality in medicine will be tremendous in the future.
He is currently developing studies with Las Vegas area pediatric hospitals. He is working on multidisciplinary studies with physicians, psychologists, occupational therapists, and physical therapists.
Director of Programs
Michael joins VR Kids as the Director of Programs where he is responsible for the development and refinement of VR Kids’ long and short term goals and objectives in program development and fundraising. He will coordinate and partner with the VR Kids team to develop strategic initiatives that will effectively grow the organization beyond its current capabilities to reach as many children as possible.
Having been born in and growing up in Las Vegas, he developed a passion for non-profit, charitable organizations that bring resources and opportunities to everyone, regardless of social and economic status. VR Kids combines Michael’s professional experiences in healthcare and his interest in finding innovative solutions to manage the barriers that tend to obstruct the success of mission-based organizations.
Michael earned his B.A. in Economics and International Relations from Connecticut College and his Masters in Public Administration in Public and Non-Profit Management and Policy from New York University’s Robert F. Wagner Graduate School of Public Service, specializing in organizational and managerial development. He focused his graduate research on welfare fraud cases in New York City’s Medicare and Medicaid programs and the process between the District Attorney and Bureau of Fraud Investigation.
He currently resides in New York City, where he is a Project Manager for Health System Design at the Mount Sinai Health System on the Upper East Side.
Director of Public Affairs
Sarah is an integral part of the VR Kids organization; her high-spirited personality combined with her passion for community outreach makes her the perfect candidate to serve as Director of Public Affairs. A native of Las Vegas, Sarah has always had a love for charitable work that impacts the Las Vegas valley in positive ways. As a result of this love, she graduated from the University of Nevada, Las Vegas with her Master’s degree in Public Administration.
After graduation, she took a position with Wynn Resorts where she served as the Community Relations Specialist for two years. One of her main responsibilities was to coordinate the company’s participation in community and volunteer events. Sarah is passionate and knowledgeable when it comes to identifying programs that can best serve her community.
In 2016, Sarah moved further West to Los Angeles, California where she currently works as an Associate for XPRIZE Foundation. A leading nonprofit in managing incentivized competitions, XPRIZE pushes innovators to solve the world’s largest problems. Sarah uses her skills in communication and relationship-building to communicate and coordinate with teams from all over the world.
Sarah views the VR Kids project as a “unique opportunity for children and parents to use the advancements in technology to see the world differently.” Her goal is to help VR Kids grow into a self-sufficient organization that continually helps children all over the world.
Reggie Millsaps Jr.
Director of Marketing Communications
Reggie serves as the Director of Marketing Communications for VR Kids. He has a Bachelor’s degree from the University of Nevada, Las Vegas in communication studies. Having a parent who served in the Air Force, he has lived in several places such as New Mexico, Florida, England, and now resides in Las Vegas. “I value the way I grew up, being a military kid was an unorthodox experience but I cherish it deeply.”
Growing up Reggie always had an interest in the arts; he was particularly fond of acting (film and stage) and always enjoyed writing poetry and songs. He attended local performing arts high school Las Vegas Academy focusing on his love of acting at the time. “In highschool I realized I was surrounded by like-minded creative individuals, I loved every minute of it.”
The love of collaboration with other creative individuals is what drew Reggie to the VR Kids project. “I am a believer of the VR Kids project because of the love that is shared by its creators; it’s hard to turn down an opportunity that offers creative collaboration which benefits children!” His goal is to help establish VR Kids from a marketing standpoint; “I would love to see VR Kids as a brand that is recognized globally for helping children.”
When not working, Reggie enjoys spending time with his wife and traveling. “True bliss comes in the form of peace and tranquility.”